Nutcase Organics vs Abbot's · Bay Area shelf head-to-head
Nutcase Organics and Abbot's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Abbot's carries more Brand PowerAbbot's is in more Bay Area grocersAbbot's fields the deeper lineupAbbot's sits further up the premium end
Nutcase Organics
Abbot's
21
brand power
40
5
products
8
4
categories
4
4
subcategories
5
1
grocers
9
67.4¢
price per oz
$1.06
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nutcase Organics▭ Abbot's
Distribution · 30% of score4·38
carried in 1 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Sausage2 vs 2 SKUs
1% of shelf
only Nutcase Organics
only Abbot's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Nutcase Organics · 0
no exclusive doors — everywhere Nutcase Organics is, Abbot's is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nutcase Organics · Abbot's
