Nutcase Organics vs Foodies · Bay Area shelf head-to-head
Nutcase Organics and Foodies, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Foodies is in more Bay Area grocers
Nutcase Organics
Foodies
21
brand power
25
5
products
5
4
categories
3
1
grocers
7
67.4¢
price per oz
99.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nutcase Organics▭ Foodies
Distribution · 30% of score4·29
F
carried in 1 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nutcase Organics
only Foodies
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Nutcase Organics · 0
no exclusive doors — everywhere Nutcase Organics is, Foodies is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nutcase Organics · Foodies
