Nuts On The Run vs Hummingbird · Bay Area shelf head-to-head
Nuts On The Run and Hummingbird, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hummingbird carries more Brand PowerHummingbird is in more Bay Area grocersHummingbird fields the deeper lineup
Nuts On The Run
Hummingbird
13
brand power
39
3
products
25
2
categories
6
3
subcategories
13
1
grocers
4
$6.39
avg price
$21.58
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nuts On The Run▭ Hummingbird
Distribution · 30% of score4·17
N
carried in 1 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nuts On The Run
only Hummingbird
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Nuts On The Run · 1
only Hummingbird · 4
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nuts On The Run · Hummingbird