O Olive Oil & Vinegar vs Colavita · Bay Area shelf head-to-head
O Olive Oil & Vinegar and Colavita, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
O Olive Oil & Vinegar carries more Brand PowerO Olive Oil & Vinegar is in more Bay Area grocersO Olive Oil & Vinegar fields the deeper lineupO Olive Oil & Vinegar sits further up the premium end
O Olive Oil & Vinegar
Colavita
47
brand power
32
25
products
15
4
categories
5
8
subcategories
7
15
grocers
9
$1.21
price per fl oz
53.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ O Olive Oil & Vinegar▭ Colavita
Distribution · 30% of score63·38
C
carried in 15 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only O Olive Oil & Vinegar
only Colavita
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only O Olive Oil & Vinegar · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: O Olive Oil & Vinegar · Colavita
