Odawaraya vs Momofuku · Bay Area shelf head-to-head
Odawaraya and Momofuku, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Momofuku carries more Brand PowerMomofuku is in more Bay Area grocersMomofuku fields the deeper lineup
Odawaraya
Momofuku
15
brand power
58
3
products
40
3
categories
6
3
subcategories
8
1
grocers
14
$11.02
avg price
$11.83
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Odawaraya▭ Momofuku
Distribution · 30% of score4·58
O
carried in 1 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Odawaraya
only Momofuku
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Odawaraya · 0
no exclusive doors — everywhere Odawaraya is, Momofuku is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Odawaraya · Momofuku