Ohsawa vs Somi · Bay Area shelf head-to-head
Ohsawa and Somi, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ohsawa carries more Brand PowerOhsawa is in more Bay Area grocersOhsawa fields the deeper lineup
Ohsawa
Somi
40
brand power
9
15
products
2
8
categories
1
7
grocers
1
$18.21
avg price
$9.14
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ohsawa▭ Somi
Distribution · 30% of score29·4
O
S
carried in 7 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score71·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Somi
no top category Ohsawa doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ohsawa · 6
only Somi · 0
no exclusive doors — everywhere Somi is, Ohsawa is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ohsawa · Somi