Olli Salumeria vs Boar's Head · Bay Area shelf head-to-head
Olli Salumeria and Boar's Head, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Boar's Head carries more Brand PowerBoar's Head fields the deeper lineup
Olli Salumeria
Boar's Head
40
brand power
58
21
products
173
3
categories
20
4
subcategories
49
10
grocers
10
$2.37
price per oz
$1.14
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Olli Salumeria▭ Boar's Head
Distribution · 30% of score42·42
carried in 10 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Cured Meats14 vs 15 SKUs
5% of shelf
only Olli Salumeria
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Olli Salumeria · 6
only Boar's Head · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Olli Salumeria · Boar's Head
