Once Upon A Farm vs Happy Tot · Bay Area shelf head-to-head
Once Upon A Farm and Happy Tot, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Once Upon A Farm carries more Brand PowerOnce Upon A Farm is in more Bay Area grocersOnce Upon A Farm fields the deeper lineupOnce Upon A Farm sits further up the premium end
Once Upon A Farm
Happy Tot
60
brand power
44
61
products
23
8
categories
2
9
subcategories
2
15
grocers
12
$1.99
price per oz
80.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Once Upon A Farm▭ Happy Tot
Distribution · 30% of score63·50
carried in 15 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Snacks28 vs 7 SKUs
3% of shelf
only Once Upon A Farm
only Happy Tot
no top category Once Upon A Farm doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Once Upon A Farm · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Once Upon A Farm · Happy Tot
