Once Upon A Farm vs Smashmallow · Bay Area shelf head-to-head
Once Upon A Farm and Smashmallow, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Once Upon A Farm carries more Brand PowerOnce Upon A Farm is in more Bay Area grocersOnce Upon A Farm fields the deeper lineupOnce Upon A Farm sits further up the premium end
Once Upon A Farm
Smashmallow
60
brand power
13
61
products
3
8
categories
2
9
subcategories
2
15
grocers
1
$1.99
price per oz
$1.03
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Once Upon A Farm▭ Smashmallow
Distribution · 30% of score63·4
S
carried in 15 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score99
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Once Upon A Farm
only Smashmallow
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Once Upon A Farm · Smashmallow