Oreo vs Walker's · Bay Area shelf head-to-head
Oreo and Walker's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Walker's is in more Bay Area grocersOreo fields the deeper lineupWalker's sits further up the premium end
Oreo
Walker's
53
brand power
53
74
products
36
4
categories
5
7
subcategories
5
14
grocers
15
55.0¢
price per oz
$1.34
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Oreo▭ Walker's
Distribution · 30% of score58·63
carried in 14 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Walker's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Oreo · Walker's
