Organic Girl vs Primal Kitchen · Bay Area shelf head-to-head
Organic Girl and Primal Kitchen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Primal Kitchen is in more Bay Area grocersPrimal Kitchen fields the deeper lineupOrganic Girl sits further up the premium end
Organic Girl
Primal Kitchen
64
brand power
63
29
products
85
1
categories
6
1
subcategories
31
18
grocers
19
$1.14
price per oz
79.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Organic Girl▭ Primal Kitchen
Distribution · 30% of score75·79
carried in 18 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Organic Girl
no top category Primal Kitchen doesn’t also play in.
only Primal Kitchen
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Organic Girl · Primal Kitchen