Ortalli vs Giuliano · Bay Area shelf head-to-head
Ortalli and Giuliano, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Giuliano carries more Brand PowerGiuliano is in more Bay Area grocersGiuliano fields the deeper lineup
Ortalli
Giuliano
12
brand power
56
2
products
22
2
categories
9
2
subcategories
11
1
grocers
14
$8.99
avg price
$15.20
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ortalli▭ Giuliano
Distribution · 30% of score4·58
O
carried in 1 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ortalli
no top category Giuliano doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ortalli · 0
no exclusive doors — everywhere Ortalli is, Giuliano is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ortalli · Giuliano