Oscar Mayer vs True Story · Bay Area shelf head-to-head
Oscar Mayer and True Story, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
True Story carries more Brand PowerTrue Story is in more Bay Area grocersOscar Mayer fields the deeper lineupTrue Story sits further up the premium end
Oscar Mayer
True Story
44
brand power
53
48
products
21
6
categories
6
12
subcategories
10
8
grocers
14
$8.28
avg price
$10.84
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Oscar Mayer▭ True Story
Distribution · 30% of score33·58
O
carried in 8 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score98
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Processed Meats6 vs 2 SKUs
O
only Oscar Mayer
only True Story
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Oscar Mayer · 3
only True Story · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Oscar Mayer · True Story
