Otto's Naturals vs Ghirardelli · Bay Area shelf head-to-head
Otto's Naturals and Ghirardelli, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ghirardelli carries more Brand PowerGhirardelli is in more Bay Area grocersGhirardelli fields the deeper lineupOtto's Naturals sits further up the premium end
Otto's Naturals
Ghirardelli
26
brand power
67
6
products
69
3
categories
7
4
subcategories
9
5
grocers
19
92.5¢
price per oz
$1.47
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Otto's Naturals▭ Ghirardelli
Distribution · 30% of score21·79
carried in 5 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Baking Mixes1 vs 1 SKUs
1% of shelf
only Otto's Naturals
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Otto's Naturals · 1
only Ghirardelli · 15
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Otto's Naturals · Ghirardelli