Pamela's vs Steve & Andy's · Bay Area shelf head-to-head
Pamela's and Steve & Andy's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pamela's carries more Brand PowerPamela's is in more Bay Area grocersPamela's fields the deeper lineupSteve & Andy's sits further up the premium end
Pamela's
Steve & Andy's
51
brand power
9
23
products
4
8
categories
1
9
subcategories
1
15
grocers
3
78.4¢
price per oz
$1.19
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pamela's▭ Steve & Andy's
Distribution · 30% of score63·13
S
carried in 15 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score85
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Steve & Andy's
no top category Pamela's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pamela's · Steve & Andy's
