Pamela's vs Uncle Eddie's Vegan Cookies · Bay Area shelf head-to-head
Pamela's and Uncle Eddie's Vegan Cookies, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pamela's carries more Brand PowerPamela's is in more Bay Area grocersPamela's fields the deeper lineup
Pamela's
Uncle Eddie's Vegan Cookies
51
brand power
14
23
products
6
8
categories
1
9
subcategories
3
15
grocers
5
78.4¢
price per oz
81.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pamela's▭ Uncle Eddie's Vegan Cookies
Distribution · 30% of score63·21
U
carried in 15 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Uncle Eddie's Vegan Cookies
no top category Pamela's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pamela's · Uncle Eddie's Vegan Cookies