Pasquier vs Bakerly · Bay Area shelf head-to-head
Pasquier and Bakerly, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pasquier is in more Bay Area grocersBakerly fields the deeper lineupPasquier sits further up the premium end
Pasquier
Bakerly
49
brand power
45
20
products
23
7
categories
5
9
subcategories
7
12
grocers
11
$1.06
price per oz
46.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pasquier▭ Bakerly
Distribution · 30% of score50·46
P
carried in 12 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score81
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bakerly
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pasquier · Bakerly
