Passage To Asia vs Maya Kaimal · Bay Area shelf head-to-head
Passage To Asia and Maya Kaimal, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Maya Kaimal carries more Brand PowerMaya Kaimal is in more Bay Area grocersMaya Kaimal fields the deeper lineup
Passage To Asia
Maya Kaimal
7
brand power
57
2
products
31
1
categories
5
1
subcategories
7
2
grocers
16
$5.44
avg price
$6.68
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Passage To Asia▭ Maya Kaimal
Distribution · 30% of score8·67
P
carried in 2 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Passage To Asia
no top category Maya Kaimal doesn’t also play in.
only Maya Kaimal
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Passage To Asia · 0
no exclusive doors — everywhere Passage To Asia is, Maya Kaimal is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Passage To Asia · Maya Kaimal