Pasta Prima vs Artisola · Bay Area shelf head-to-head
Pasta Prima and Artisola, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Artisola carries more Brand PowerArtisola is in more Bay Area grocersArtisola sits further up the premium end
Pasta Prima
Artisola
24
brand power
36
9
products
10
3
categories
4
3
subcategories
6
4
grocers
10
$1.04
price per oz
$1.02
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pasta Prima▭ Artisola
Distribution · 30% of score17·42
P
carried in 4 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pasta Prima
only Artisola
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Pasta Prima · 0
no exclusive doors — everywhere Pasta Prima is, Artisola is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pasta Prima · Artisola
