Patak's vs Sukhi's Indian · Bay Area shelf head-to-head
Patak's and Sukhi's Indian, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sukhi's Indian carries more Brand PowerSukhi's Indian is in more Bay Area grocersSukhi's Indian fields the deeper lineupSukhi's Indian sits further up the premium end
Patak's
Sukhi's Indian
38
brand power
49
16
products
33
4
categories
5
6
subcategories
8
11
grocers
17
59.9¢
price per oz
$1.12
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Patak's▭ Sukhi's Indian
Distribution · 30% of score46·71
P
carried in 11 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score74
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Patak's
only Sukhi's Indian
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Patak's · 1
only Sukhi's Indian · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Patak's · Sukhi's Indian
