Pedigree vs I And Love And You · Bay Area shelf head-to-head
Pedigree and I And Love And You, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
I And Love And You carries more Brand PowerI And Love And You is in more Bay Area grocersI And Love And You fields the deeper lineupI And Love And You sits further up the premium end
Pedigree
I And Love And You
31
brand power
56
19
products
53
2
categories
3
3
subcategories
5
8
grocers
16
22.6¢
price per oz
69.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pedigree▭ I And Love And You
Distribution · 30% of score33·67
P
carried in 8 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score79
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Pet Food1 vs 6 SKUs
P
<1% of shelf
only Pedigree
no top category I And Love And You doesn’t also play in.
only I And Love And You
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Pedigree · 2
only I And Love And You · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pedigree · I And Love And You
