Pepperidge Farm vs Pirouline · Bay Area shelf head-to-head
Pepperidge Farm and Pirouline, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pepperidge Farm carries more Brand PowerPepperidge Farm is in more Bay Area grocersPepperidge Farm fields the deeper lineup
Pepperidge Farm
Pirouline
63
brand power
9
68
products
2
10
categories
1
14
subcategories
1
13
grocers
1
$8.10
avg price
$5.94
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pepperidge Farm▭ Pirouline
Distribution · 30% of score54·4
P
carried in 13 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pepperidge Farm
only Pirouline
no top category Pepperidge Farm doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pepperidge Farm · Pirouline
