Pepperidge Farm vs St. Amour · Bay Area shelf head-to-head
Pepperidge Farm and St. Amour, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pepperidge Farm carries more Brand PowerPepperidge Farm is in more Bay Area grocersPepperidge Farm fields the deeper lineup
Pepperidge Farm
St. Amour
63
brand power
12
68
products
3
10
categories
2
13
grocers
4
$1.04
price per oz
97.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pepperidge Farm▭ St. Amour
Distribution · 30% of score54·17
S
carried in 13 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pepperidge Farm
only St. Amour
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pepperidge Farm · St. Amour