Pepperidge Farm vs Voortman Bakery · Bay Area shelf head-to-head
Pepperidge Farm and Voortman Bakery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pepperidge Farm carries more Brand PowerPepperidge Farm is in more Bay Area grocersPepperidge Farm fields the deeper lineupPepperidge Farm sits further up the premium end
Pepperidge Farm
Voortman Bakery
63
brand power
18
68
products
11
10
categories
1
14
subcategories
1
13
grocers
5
$1.04
price per oz
51.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pepperidge Farm▭ Voortman Bakery
Distribution · 30% of score54·21
V
carried in 13 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pepperidge Farm
only Voortman Bakery
no top category Pepperidge Farm doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Pepperidge Farm · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pepperidge Farm · Voortman Bakery
