Perdue vs Just Bare · Bay Area shelf head-to-head
Perdue and Just Bare, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Perdue carries more Brand PowerPerdue fields the deeper lineup
Perdue
Just Bare
51
brand power
35
29
products
10
6
categories
3
10
subcategories
3
6
grocers
6
59.0¢
price per oz
58.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Perdue▭ Just Bare
Distribution · 30% of score25·25
J
carried in 6 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score91·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Poultry4 vs 3 SKUs
only Just Bare
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Perdue · 1
only Just Bare · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Perdue · Just Bare
