Petaluma Creamery vs Tillamook · Bay Area shelf head-to-head
Petaluma Creamery and Tillamook, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tillamook carries more Brand PowerTillamook is in more Bay Area grocersTillamook fields the deeper lineup
Petaluma Creamery
Tillamook
2
brand power
67
7
products
127
1
categories
6
4
subcategories
21
2
grocers
20
$12.30
avg price
$8.23
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Petaluma Creamery▭ Tillamook
Distribution · 30% of score8·83
P
carried in 2 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Petaluma Creamery
no top category Tillamook doesn’t also play in.
only Tillamook
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Petaluma Creamery · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Petaluma Creamery · Tillamook