Pho’nomenal Bowls vs Kikkoman · Bay Area shelf head-to-head
Pho’nomenal Bowls and Kikkoman, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kikkoman carries more Brand PowerKikkoman is in more Bay Area grocersKikkoman fields the deeper lineupPho’nomenal Bowls sits further up the premium end
Pho’nomenal Bowls
Kikkoman
15
brand power
64
3
products
66
2
categories
9
2
subcategories
16
3
grocers
18
$2.23
price per oz
51.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pho’nomenal Bowls▭ Kikkoman
Distribution · 30% of score13·75
P
carried in 3 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pho’nomenal Bowls
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Pho’nomenal Bowls · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pho’nomenal Bowls · Kikkoman