Pipcorn vs Saffron Road · Bay Area shelf head-to-head
Pipcorn and Saffron Road, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Saffron Road carries more Brand PowerSaffron Road is in more Bay Area grocersSaffron Road fields the deeper lineupSaffron Road sits further up the premium end
Pipcorn
Saffron Road
10
brand power
49
2
products
21
1
categories
6
2
grocers
14
$4.12
avg price
$8.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pipcorn▭ Saffron Road
Distribution · 30% of score8·58
P
carried in 2 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pipcorn
no top category Saffron Road doesn’t also play in.
only Saffron Road
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Pipcorn · 0
no exclusive doors — everywhere Pipcorn is, Saffron Road is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pipcorn · Saffron Road