Pj Kabos vs Star · Bay Area shelf head-to-head
Pj Kabos and Star, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Star carries more Brand PowerStar is in more Bay Area grocersStar fields the deeper lineup
Pj Kabos
Star
9
brand power
43
2
products
20
1
categories
6
1
grocers
11
$18.34
avg price
$10.59
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pj Kabos▭ Star
Distribution · 30% of score4·46
P
S
carried in 1 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score15·81
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pj Kabos
no top category Star doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Pj Kabos · 0
no exclusive doors — everywhere Pj Kabos is, Star is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pj Kabos · Star
