Ponti vs Star · Bay Area shelf head-to-head
Ponti and Star, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Star carries more Brand PowerStar is in more Bay Area grocersStar fields the deeper lineup
Ponti
Star
24
brand power
43
4
products
20
3
categories
6
6
grocers
11
46.9¢
price per fl oz
68.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ponti▭ Star
Distribution · 30% of score25·46
P
S
carried in 6 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score28·81
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ponti
no top category Star doesn’t also play in.
only Star
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Ponti · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ponti · Star
