Président vs Organic Valley® · Bay Area shelf head-to-head
Président and Organic Valley®, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Organic Valley® carries more Brand PowerOrganic Valley® is in more Bay Area grocersOrganic Valley® fields the deeper lineupOrganic Valley® sits further up the premium end
Président
Organic Valley®
33
brand power
69
14
products
103
2
categories
15
5
subcategories
30
6
grocers
19
$1.16
price per oz
$1.13
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Président▭ Organic Valley®
Distribution · 30% of score25·79
P
carried in 6 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score69
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Cheese12 vs 33 SKUs
P
1% of shelf
only Président
no top category Organic Valley® doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Président · 1
only Organic Valley® · 14
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Président · Organic Valley®
