Prego vs Bertolli · Bay Area shelf head-to-head
Prego and Bertolli, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bertolli carries more Brand PowerBertolli is in more Bay Area grocersBertolli fields the deeper lineup
Prego
Bertolli
22
brand power
46
11
products
34
1
categories
7
2
subcategories
10
6
grocers
8
$4.74
avg price
$8.71
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Prego▭ Bertolli
Distribution · 30% of score25·33
P
B
carried in 6 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score60·94
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Prego
no top category Bertolli doesn’t also play in.
only Bertolli
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Prego · 0
no exclusive doors — everywhere Prego is, Bertolli is too.
only Bertolli · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Prego · Bertolli