Pretzilla vs Starter Bakery · Bay Area shelf head-to-head
Pretzilla and Starter Bakery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Starter Bakery carries more Brand PowerPretzilla is in more Bay Area grocersStarter Bakery fields the deeper lineupStarter Bakery sits further up the premium end
Pretzilla
Starter Bakery
28
brand power
51
7
products
36
2
categories
7
2
subcategories
14
10
grocers
8
11.3¢
price per oz
42.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pretzilla▭ Starter Bakery
Distribution · 30% of score42·33
P
carried in 10 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pretzilla
no top category Starter Bakery doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Pretzilla · 5
only Starter Bakery · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pretzilla · Starter Bakery
