Primal Kitchen vs The Pickle House · Bay Area shelf head-to-head
Primal Kitchen and The Pickle House, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Primal Kitchen carries more Brand PowerPrimal Kitchen is in more Bay Area grocersPrimal Kitchen fields the deeper lineupThe Pickle House sits further up the premium end
Primal Kitchen
The Pickle House
63
brand power
11
85
products
2
6
categories
2
31
subcategories
2
19
grocers
1
$10.19
avg price
$13.19
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Primal Kitchen▭ The Pickle House
Distribution · 30% of score79·4
T
carried in 19 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Primal Kitchen
only The Pickle House
no top category Primal Kitchen doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Primal Kitchen · The Pickle House