Primal Pet Foods vs Smallbatch · Bay Area shelf head-to-head
Primal Pet Foods and Smallbatch, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Primal Pet Foods carries more Brand PowerPrimal Pet Foods is in more Bay Area grocersPrimal Pet Foods fields the deeper lineupSmallbatch sits further up the premium end
Primal Pet Foods
Smallbatch
39
brand power
22
19
products
13
4
categories
3
7
subcategories
5
4
grocers
2
$2.31
price per oz
$1.31
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Primal Pet Foods▭ Smallbatch
Distribution · 30% of score17·8
S
carried in 4 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score79
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Primal Pet Foods
only Smallbatch
no top category Primal Pet Foods doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Primal Pet Foods · 3
only Smallbatch · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Primal Pet Foods · Smallbatch
