Progresso vs Campbell's · Bay Area shelf head-to-head
Progresso and Campbell's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Campbell's carries more Brand PowerCampbell's is in more Bay Area grocersCampbell's fields the deeper lineup
Progresso
Campbell's
51
brand power
60
70
products
135
5
categories
7
6
subcategories
9
12
grocers
14
32.0¢
price per oz
31.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Progresso▭ Campbell's
Distribution · 30% of score50·58
carried in 12 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Progresso
only Campbell's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Progresso · 0
no exclusive doors — everywhere Progresso is, Campbell's is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Progresso · Campbell's
