Puffworks vs Once Upon A Farm · Bay Area shelf head-to-head
Puffworks and Once Upon A Farm, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Once Upon A Farm carries more Brand PowerOnce Upon A Farm is in more Bay Area grocersOnce Upon A Farm fields the deeper lineupPuffworks sits further up the premium end
Puffworks
Once Upon A Farm
15
brand power
60
4
products
61
2
categories
8
2
subcategories
9
3
grocers
15
$6.11
price per oz
$1.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Puffworks▭ Once Upon A Farm
Distribution · 30% of score13·63
P
carried in 3 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Puffworks
only Once Upon A Farm
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Puffworks · 0
no exclusive doors — everywhere Puffworks is, Once Upon A Farm is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Puffworks · Once Upon A Farm
