Ragu vs Rao's · Bay Area shelf head-to-head
Ragu and Rao's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rao's carries more Brand PowerRao's is in more Bay Area grocersRao's fields the deeper lineup
Ragu
Rao's
17
brand power
66
8
products
79
1
categories
6
3
subcategories
16
4
grocers
21
$3.81
avg price
$10.37
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ragu▭ Rao's
Distribution · 30% of score17·88
R
carried in 4 of 24 Bay Area grocers·carried in 21 of 24 Bay Area grocers
Depth · 25% of score49·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ragu
no top category Rao's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Ragu · 0
no exclusive doors — everywhere Ragu is, Rao's is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ragu · Rao's