Raley's vs Mollie Stone's · Bay Area shelf head-to-head
Raley's and Mollie Stone's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mollie Stone's carries more Brand PowerMollie Stone's is in more Bay Area grocersMollie Stone's fields the deeper lineupMollie Stone's sits further up the premium end
Raley's
Mollie Stone's
17
brand power
52
3
products
114
2
categories
31
2
grocers
5
$1.02
price per oz
91.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Raley's▭ Mollie Stone's
Distribution · 30% of score8·21
R
carried in 2 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Raley's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Raley's · 1
only Mollie Stone's · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Raley's · Mollie Stone's