Rancho Gordo vs Timeless Natural Food · Bay Area shelf head-to-head
Rancho Gordo and Timeless Natural Food, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rancho Gordo carries more Brand PowerRancho Gordo is in more Bay Area grocersRancho Gordo fields the deeper lineup
Rancho Gordo
Timeless Natural Food
69
brand power
14
58
products
3
10
categories
2
23
subcategories
3
13
grocers
3
64.2¢
price per oz
49.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rancho Gordo▭ Timeless Natural Food
Distribution · 30% of score54·13
T
carried in 13 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score99
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Rancho Gordo
only Timeless Natural Food
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rancho Gordo · Timeless Natural Food