Rancho Gordo vs Yellowbird · Bay Area shelf head-to-head
Rancho Gordo and Yellowbird, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rancho Gordo carries more Brand PowerRancho Gordo fields the deeper lineup
Rancho Gordo
Yellowbird
69
brand power
31
58
products
8
10
categories
2
23
subcategories
2
13
grocers
13
64.2¢
price per oz
98.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rancho Gordo▭ Yellowbird
Distribution · 30% of score54·54
carried in 13 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Yellowbird
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Rancho Gordo · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rancho Gordo · Yellowbird