Rancho Gordo vs Zürsun Idaho Heirloom Beans · Bay Area shelf head-to-head
Rancho Gordo and Zürsun Idaho Heirloom Beans, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rancho Gordo carries more Brand PowerRancho Gordo is in more Bay Area grocersRancho Gordo fields the deeper lineupZürsun Idaho Heirloom Beans sits further up the premium end
Rancho Gordo
Zürsun Idaho Heirloom Beans
69
brand power
38
58
products
14
10
categories
5
23
subcategories
10
13
grocers
5
64.2¢
price per oz
54.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rancho Gordo▭ Zürsun Idaho Heirloom Beans
Distribution · 30% of score54·21
Z
carried in 13 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Rancho Gordo
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rancho Gordo · Zürsun Idaho Heirloom Beans
