Rao's vs Classico · Bay Area shelf head-to-head
Rao's and Classico, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rao's carries more Brand PowerRao's is in more Bay Area grocersRao's fields the deeper lineupRao's sits further up the premium end
Rao's
Classico
66
brand power
39
79
products
20
6
categories
2
16
subcategories
3
21
grocers
12
59.1¢
price per oz
38.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rao's▭ Classico
Distribution · 30% of score88·50
C
carried in 21 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score100·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Sauces & Spreads2 vs 1 SKUs
only Rao's
only Classico
no top category Rao's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Rao's · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rao's · Classico
