Rao's vs Scott & Jon's · Bay Area shelf head-to-head
Rao's and Scott & Jon's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rao's carries more Brand PowerRao's is in more Bay Area grocersRao's fields the deeper lineupRao's sits further up the premium end
Rao's
Scott & Jon's
66
brand power
33
79
products
8
6
categories
4
16
subcategories
4
21
grocers
7
59.1¢
price per oz
70.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rao's▭ Scott & Jon's
Distribution · 30% of score88·29
carried in 21 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Prepared Meals17 vs 4 SKUs
1% of shelf
only Rao's
only Scott & Jon's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rao's · Scott & Jon's
