Real Good Foods vs Kidfresh · Bay Area shelf head-to-head
Real Good Foods and Kidfresh, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Real Good Foods
Kidfresh
26
brand power
30
6
products
7
3
categories
5
4
grocers
4
$13.84
avg price
$10.96
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Real Good Foods▭ Kidfresh
Distribution · 30% of score17·17
R
K
carried in 4 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score39·44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Real Good Foods
only Kidfresh
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Real Good Foods · 2
only Kidfresh · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Real Good Foods · Kidfresh