Real Good Foods vs Tyson · Bay Area shelf head-to-head
Real Good Foods and Tyson, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tyson carries more Brand PowerTyson is in more Bay Area grocersTyson fields the deeper lineupTyson sits further up the premium end
Real Good Foods
Tyson
26
brand power
50
6
products
32
3
categories
6
4
subcategories
12
4
grocers
7
$13.84
avg price
$12.24
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Real Good Foods▭ Tyson
Distribution · 30% of score17·29
R
T
carried in 4 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score39·93
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Real Good Foods
only Tyson
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Real Good Foods · 0
no exclusive doors — everywhere Real Good Foods is, Tyson is too.
only Tyson · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Real Good Foods · Tyson
