Rebel vs Straus Family Creamery · Bay Area shelf head-to-head
Rebel and Straus Family Creamery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Straus Family Creamery carries more Brand PowerStraus Family Creamery is in more Bay Area grocersStraus Family Creamery fields the deeper lineupRebel sits further up the premium end
Rebel
Straus Family Creamery
32
brand power
65
17
products
44
2
categories
9
3
subcategories
11
8
grocers
20
55.7¢
price per fl oz
39.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rebel▭ Straus Family Creamery
Distribution · 30% of score33·83
carried in 8 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Rebel
only Straus Family Creamery
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Rebel · 0
no exclusive doors — everywhere Rebel is, Straus Family Creamery is too.
only Straus Family Creamery · 12
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rebel · Straus Family Creamery
