Rebel vs Tillamook · Bay Area shelf head-to-head
Rebel and Tillamook, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tillamook carries more Brand PowerTillamook is in more Bay Area grocersTillamook fields the deeper lineupRebel sits further up the premium end
Rebel
Tillamook
32
brand power
67
17
products
127
2
categories
6
3
subcategories
21
8
grocers
20
55.7¢
price per fl oz
21.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rebel▭ Tillamook
Distribution · 30% of score33·83
carried in 8 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Cheese1 vs 66 SKUs
only Rebel
no top category Tillamook doesn’t also play in.
only Tillamook
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Rebel · 1
only Tillamook · 13
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rebel · Tillamook
