Rich's vs Mollie's · Bay Area shelf head-to-head
Rich's and Mollie's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mollie's carries more Brand PowerRich's is in more Bay Area grocersMollie's fields the deeper lineupMollie's sits further up the premium end
Rich's
Mollie's
7
brand power
48
4
products
83
1
categories
27
2
subcategories
41
3
grocers
2
$23.77
avg price
$15.40
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rich's▭ Mollie's
Distribution · 30% of score13·8
R
M
carried in 3 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score28·100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Rich's
no top category Mollie's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Rich's · 1
only Mollie's · 0
no exclusive doors — everywhere Mollie's is, Rich's is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rich's · Mollie's