Rip Van Wafels vs Walker's · Bay Area shelf head-to-head
Rip Van Wafels and Walker's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Walker's carries more Brand PowerWalker's is in more Bay Area grocersWalker's fields the deeper lineupRip Van Wafels sits further up the premium end
Rip Van Wafels
Walker's
47
brand power
53
18
products
36
3
categories
5
13
grocers
15
$1.57
price per oz
$1.34
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rip Van Wafels▭ Walker's
Distribution · 30% of score54·63
carried in 13 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Packaged Treats1 vs 1 SKUs
1% of shelf
only Rip Van Wafels
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Rip Van Wafels · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rip Van Wafels · Walker's
